A bit about me as a
designer.

When I am not solving problems, I walk around my neighbourhood in Friedrichshain. I draw and write when I can. Love biking and exploring new places to eat at. Music is a big part of my life and I'm a self-taught bass player, now playing the guitar.

My focus is on Design Strategy, Foresight and Systems thinking, and I drive it with informed Service Design and Interaction design with the help of User Research, Wireframes, Pixel-Perfect-Product-Design, Ideation Workshops and Usability Testing.

In a more ancillary approach I take part in Design Operations, UX Writing, Branding and Visual Design. Lately, Speculative and Critical Design has caught my eye and I wrote my masters thesis on it.

Work history

Projects, Employers and clients

2021-2022

Senior Product Designer

✦ Civey GmBH, Berlin

Set up design practice and design processes. Advocate for user-centered-design. Interaction design focused on voters, customers and internal users.

2020-2022

Masters Strategic Design

✦ Berlin School of Design and Communication, Delhi

Ava healthwear, Volkswagen Smart Clothing

The future of health is wearing technology all the time. This project is tailor made a senior population with their drives and needs in the centrestage. A Healthwear proposition for Volkswagen to take their smart textiles technology to people who need it the most.

2047, Climate Card game for Active Philanthropy

Climate change is the biggest challenge of our times. This project explores a card game for investors to learn about initiatives from Active Philanthropy.

Diabetes, a Sweet Pandemic in India, Critical design

Diabetes in India is at a large level. This thesis project explores the problem from a critical design point of view.

2018-2020

Senior Interaction Designer

✦ frog design, Delhi

Saudi Telecom Company • Live

Structural redesign of stc Kuwait’s Mobile App, Customer Website and Kiosk touch-points for a personal and improved user experience.

IBM Control Desk Mobile App • Live

MVP Mobile app solution for end users of Control Desk to report IT issues in mid to large level enterprise organizations

2021-2022

Senior Designer

✦ Moonraft Innovation Labs

Asian Paints • Live

Redesigned mobile app to simplify decoration experience for new and old customers. Reduced drop offs and optimizing business sales.

Olam Direct • Live

For farmers to sell cocoa and get fair prices. Enabling supply chain management with mobile applications for Lead Farmers, Truck Driver and Quality Inspector

ICICI Bank • Live

Usability fixes for one of the biggest banks in India. Interaction design improvements for sending money, paying bills and setting up recurring payments.

2017-2018

Interaction Designer

✦ Peepal Design, Bangalore

Amazon Payments India • Partly Live

Worked on improving usability of Amazon Pay experience in India while collaborating with various product managers.

Sagisu Logistics

Designed a mobile app for a logistics startup that connects wholesale local buyers and sellers.

2017-2018

User Experience Designer

✦ Human Factors International, Mumbai

Vodafone UK

Reviewed & redesigned Vodafone’s Sign Up/Registration Process that was implemented across many countries

Travelust, Concept Mobile App

An app conceptualized to create travel itineraries with the use of a smart watch and uploading them onto a social marketplace

A bit about me as a
person.

When I am not working I like exploring my neighbourhood in
Berlin, planning my life, reading or teaching myself music. I love
anything Devin Townsend does. When I get tired I take a nap, I
am really good at it.

Hello, my
name is
Anurag
Bhattacharya.

I am a User Experience & Strategic designer. I make tools for people to use and I am a big fan of the build-the-thing-right approach. I am also a Certified Usability AnalystTM, have a Bachelor degree in Communication Design and a Masters in Strategic Design.

For the best experience, please view my work on a laptop or a tablet.