Hey, I am Anurag

11 years in product design globally, I’ve collaborated with startups, scale ups and large orgs to build useful tools for user & org goals. I am an expert at designing MVPs, systemically improve products and advance design processes.

G Icon Currently building data tools for restaurants at Lightspeed Hospitality

This is case section

Case Studies

Combing collaboration, insights & design strategy to scale products

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Insights ecosystem for restaurateurs

Designing foundational UX to help answer basic questions and integrate with advanced tools

  1. 59→71 CSAT in 12 months
  2. UX architecture
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Market insights for restaurateurs

Bringing market awareness to Head of Ops and owners to help make critical decisions

  1. 21 Closed/Won
  2. 0→1
  3. Data viz
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Saudi Telecom company

Bringing market awareness to Head of Ops and owners to help make critical decisions

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IBM Control Desk

Adding mobile touchpoint to legacy tool. Built with Carbon design system.

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Direct to Olam

Empowering Indonesian cocoa farmers with direct selling experiences

Diverse teams I’ve worked with

Contributed to UX strategy, processes, interface design & mentorship

This is core section

Core skills

Making it happen, together

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Product strategy & design

Develop a clear product vision and roadmap that aligns with business goals, ensuring designs resonate with user needs and drive success.

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Strategic workshops & design sprints

Facilitate collaborative sessions to tackle complex challenges efficiently, leveraging design thinking to accelerate innovation and solutions.

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Focus on craft

Deliver visually stunning and intuitive UI experiences that are both functional and aligned with the brand identity, ensuring exceptional user interactions.

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UX powered product-market fit

UX principles to ensure user & business needs are met. Identify new opportunities via value proposition & ideation workshops ensuring products & market fit each other.

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Stakeholder Agreements

Navigate diverse stakeholder expectations by fostering alignment and agreement through clear communication and effective negotiation strategies.

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Systems thinking

Analyze interconnected system components to understand the whole, enabling holistic problem-solving and comprehensive solutions.

My approach to design

Some questions recruiters & hiring managers ask me frequently

1

Voice of the user

I take pride in amplifying users' voices to solve the right problems.

2

Data is my compass

I use both quantitative and qualitative insights to guide decisions. I gather data with analytics & usability testing.

3

Cultivating a strategic mindset

Carrying out strategic initiatives that drive change - in partnerships with designers, tech & product leaders.

1

Aligning Goals

I focus on clear communication and shared objectives. Every discussion starts by aligning everyone’s vision and priorities to ensure we’re all moving in the same direction.

2

Fostering Trust

I build partnerships rooted in transparency and respect. By actively listening to team concerns and stakeholder needs, I create an environment where collaboration thrives.

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Leveraging Feedback

I use iterative processes and regular check-ins to gather insights. This ensures we’re continuously improving our approach and delivering a progressively better experience for everyone involved.

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Delivering Value

Done means creating solutions that not only meet user needs but also deliver measurable business impact.

2

User-Centric Solutions

Done isn’t just about ticking boxes—it’s about ensuring the final product truly resonates with and solves for the end-user.

3

Attention to Detail

Done is about precision, collaboration, and leaving no stone unturned to ensure we’ve built something exceptional and purposeful.